The Roman emperor Diocletian understood that he needed to divide up Rome administratively to best meet the needs of its giant empire.
While your digital marketing agency may not grow to the size of Rome, you will encounter many problems as your company scales and attempts to manage dozens, if not hundreds, of clients.
One easy and profitable solution to this dilemma is outsourcing work entirely to a white label partnership with another digital agency.
White labeling can be used for everything, from basic SEO services to ghostwriting on awareness PR campaigns that expand your brand’s digital footprint and authority.
White-label partnerships are your ticket to steady growth and client satisfaction in a saturated and competitive digital sphere. That’s why we’d love to discuss what precisely white labeling is, how it can benefit your agency, and five services that promise the most growth.
What Is White Labeling?
White labeling is a transaction between two parties where a client purchases a brand’s products/services and then sells them under their own name. For example, in digital marketing, white label services enable digital agencies to contract out work they don’t have the time or expertise to complete to another agency and then present the work to their client as their own.
Many agencies prefer white labeling because it saves them time and gives them access to specialized services they otherwise couldn’t complete in-house. However, there are so many more benefits to white labeling than just saving your agency time.
What Are the Benefits of White Label Services?
Expand Your Brand
Partnering with a highly qualified agency could help provide your clients with the attention to detail and hard work they require. As a result of delivering a high-quality finished product, your agency will look better in the process and can leverage any successful campaigns to elevate your brand, whether through case studies or positive reviews online.
Access to Specialized Knowledge, Tools, and Resources
Have you recently been approached by a client for a tough project that you’re struggling to find the time or resources to fulfill?
We see this all the time between clients who require full-scale audits of thousand-page e-commerce websites to businesses that want an entire rewrite of their content. But, of course, no business wants to say no to extra money or services, so why not turn to white labeling as a solution?
Not only can a white label company help fulfill big orders and labor gaps, but a white label agency could also provide you with access to their in-house tools and talent. For example, some agencies employ professional writers strictly for on-page optimizations, while other agencies will have access to content analysis tools that use machine learning you could use to improve your strategy.
Additionally, you could contract an agency to fulfill specific parts of a project, such as providing statistical analysis of survey data, creating graphics for written content, or writing your press release if you’ve just developed a new in-house tool or software.
Fill Labor Gaps
As companies wade through the Great Resignation and crippling labor shortages, outsourcing work has become a more suitable solution to meeting clients’ needs.
However, outsourcing projects to a white label agency doesn’t mean outsourcing creative control or project management. Instead, you’ll have complete managerial control over a project and can leverage an agency to fill those technical gaps you can’t complete.
Furthermore, we recommend using white label services rather than freelancer services for high-end projects that require specialized knowledge. White label companies will have better access to more in-house resources and be more responsive to your needs.
Save Time for More Important Projects
Labor is an investment of scarce time, and automation can’t account for many of the labor shortfalls many of us are experiencing. If your staff is bogged down in dozens of weekly client calls and reports, who’s going to have the time to do the hard work?
Additionally, if your staff is stuck focusing too much on clients, who will be there to focus on your native marketing strategy? This catch 22 is a classic dilemma we see so many agencies go through.
So why not contract out that work to a reputable agency that has a history of quality workmanship? Again, white label services free up your staff to focus more on projects that generate profit, such as personal branding or high-end clients requiring more attention.
Earn Steady Profit with Little Investment
All of the benefits of white labeling add up to a steady and profitable business model.
While it’s not something to base your entire business on, white labeling could sharply grow your agency with very little investment from you in terms of time, money, or labor.
The formula is simple: a client hires you, we do the work, and you take the profit off of the top; your agency makes money, and so do we.
Of course, not all white label agencies are created equal, so it’s important to find one with a large portfolio of clients that you can trust or have worked within the past.
With that said, it pays to seek out a white label agency that offers you the resources most important to the growth of your company and the needs of your client.
Whether you have a full-service digital marketing agency or specialize in one particular field, your agency could benefit from the following white label services.
1. Content Marketing
We often find that consistent content production is one of the biggest strains for in-house staff to keep up with clients or their own blogs.
White label content marketing is an easy solution to fill technical and quantity gaps rather than training in-house writers on the ins and outs of keyword research, user experience, link building, etc. Additionally, white labeling is a great way to gain access to highly qualified writers specializing in content marketing and SCORE blog writing.
Content doesn’t have to be limited to blogs and press releases, either. Expand your horizons with graphic designers or video developers to help you take an incredible piece of content to the next level.
2. SEO
White labeling with SEO services is a great way to gain access to both knowledgeable staff and in-house tools your agency doesn’t provide or can’t afford. These tools and resources could range from basic software like Moz for keyword research to more sophisticated products like SEMrush, Ahrefs, or even Hubspot, where applicable.
Form a white label partnership to outsource general tasks like keyword research, GMB optimization, and even link building.
Additionally, you could employ a specialized agency for high-end technical projects and SEO campaign management, such as audits, hreflang implementation, disavowing links, indexation optimization, etc.
3. Web Development
Similarly, lots of white label agencies have in-house web developers ready to tackle projects ranging from basic page speed optimization to website builds.
For example, you could employ a web developer to help you optimize Core Web Vitals, such as page speed and UX on websites that you are optimizing for on-page SEO metrics. Or you could partner with an agency on massive web development projects that net you both serious money.
4. Awareness PR and Reputation Management
This service is perhaps the most niche but promises the most proverbial bang for your buck. Awareness PR and reputation management are great resources for personal branding that some white label companies offer.
Some examples of the work these companies provide include:
- Thought leadership posting on major websites
- Reputation management on social media
- PR services across multiple platforms and mediums
The key to finding the right white label agency for awareness PR is finding an agency with the right connections. For example, find a company with a CEO and writers who have published work on industry-relevant websites, such as Forbes, Search Engine Journal, etc.
Thought leadership campaigns on major platforms and social media is an excellent branding tool to generate more buzz for your company and give you more clients.
5. PPC
Finally, many clients often look for a mix of PPC and SEO to help develop their business. However, if your business doesn’t specialize in both, partnering with a white label agency is a great way to fill new client requests and keep marketing your agency as a full-services suite. Best of all, you’ll still retain all creative control to help optimize ads that best represent your client’s branding requirements and goals.
We’ve seen so many agencies and marketers get frustrated with clients who turn their back on them because their agency doesn’t offer all the services they require. However, if your agency specializes in one particular field or just doesn’t have time to meet all of your client needs, then white label services are perfect for you.
As experienced white label partners and ghostwriters, we can attest to the growth and awareness that our products have provided for clients through our white label services. The best part is your agency retains all creative control, gets all the credit for the work done, and you even get to make a little profit.
White labeling is such an easy strategy that the only hard part is finding the right agency to form a partnership.