SCORE SEO Content Marketing

The proverbial “Content is King” has never carried more clout as it does today.

Multiple recent studies–like the ranking studies from Searchmetrics–show that search engines value quality and relevant content over previous signals, such as domain authority.

Additionally, strong content keeps visitors engaged, which increases conversion rates that lead to higher ROI.

ContentMender’s SEO-driven SCORE tactic divides your website’s content marketing tactic into five vital areas:

  • Strategy
  • Content Creation
  • Optimization
  • Refine
  • Evaluate & Engage

Following’s a breakdown of each SCORE content marketing tactic.

SCORE Content Marketing Campaign ContentMender

Strategy in SCORE Content Marketing

A smooth-running website platform from a technical SEO basis is vital to get the most out of your content.

We first conduct a high-level website audit that will discover major concerns such as tech issues or sloppy website architecture — both vital to any content marketing plan. This report is provided for free.

Based on the health of your website, we can discuss if an SEO Refresh campaign is needed alongside our SCORE Content Marketing strategy. Or if you have in-house web developers/SEOs, the work can be addressed by your team.

Next is keyword research.

Our keyword research is based on your:

  • Products/Services
  • Industry
  • Brand

We always start our research based on the products/services that show the most ROI; we want to help grow the bottom line faster.

We also perform competitive research on on your top competitors – both who you think are competitors and what research shows.  Our competitive research is only for keyword spying and finding who’s linking to who; it saves us time, which saves you money.

We don’t recommend heavy competitive insight because when you study the competition, you sound like the competition – something that doesn’t add value to your brand, especially from a long-term basis.

ContentMender optimizes each existing and proposed web page for one or two target keywords, along with related keywords that search engines like Google demand for relevancy (a major ranking factor).

Since on-site content is focused on building your company’s brand and revenue through conversion rather than just useless clicks, we also speak to your sales team and those on the proverbial front line that truly understand your customers/clients.

This also allows us to build an audience persona that we’ll use during content creation.

Once this data is compiled, we create a content calendar based on our engagement, which we recommend for a minimum of three months (time frae for noticeable changes due to search engine indexing). This calendar can include new content and optimization of existing pages.

We also leave space open (Flex Hours) for content that needs immediate creation, such as newsletters of press releases.

A typical content calendar for a smaller monthly blog-creation engagement consists of:

  • 3 social-driven articles that can quickly go viral (typically listicles)
  • 3 blogs that educate or influence the audience
  • 2 blogs based on thought leadership for brand/product/service/brand awareness
  • 2 blogs that focus on trending topics

We also can substitute for service-level pages, product pages or actual product descriptions, and the optimization of existing pages.

Creation in SCORE Content Marketing

Once the Strategy is developed, it’s time for content creation. Each piece is written in traditional style with value and relevancy at the forefront, and properly keyworded.

Here–especially with the first few pieces–we work closely with the client to establish and build upon brand voice and authority within your respective industry.

Optimization in SCORE Content Marketing

During this stage of our SCORE content solution, all newly-created content is given full SEO treatment. Each piece arrives with suggestions for all the vital essentials of on-site SEO–the stuff businesses shouldn’t have to worry about.

This SEO suggestion list includes:

  • URL Structure
  • Title Tag
  • Headline (H1, H2, H3, etc.) Tags
  • Internal/External Linking with Proper Anchor Text
  • Meta Descriptions
  • ALT Text for Images

There’s no reason to bore you with SEO talk.  These elements are absolutely vital for not only better search results, but also a better user experience and conversion.

Refine in SCORE Content Marketing

After each piece of content is created and optimized, we again work closely with you for any tweaks or edits. Then it’s off to you for uploads (we do offer upload services for WordPress platforms).

Evaluate and Engage in SCORE Content Marketing

Using tools such as Google Analytics, we monitor the performance of each page or post, and do what’s necessary to make it stronger (for entire contract period). We also provide support with social engagement, whether that means educating your in-house social team or leaving it up to us.



Typical 6-Month SCORE Outline:

  • Month 1: Strategy created, 2-3 pieces of content for immediate traction.
  • Month 2-6: Content creation and evaluation of all pieces per engagement.

SCORE is available in 12-, 6- and 3-month engagement periods. The longer the term, the less expensive the price.

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