SCORE Content Marketing

SCORE SEO Content Marketing

The proverbial “Content is King” has never carried more clout as it does in modernity. Multiple studies throughout 2017–like the ranking studies from Searchmetrics–show that search engines value quality and relevant content over previous signals, such as domain authority.

Additionally, strong content keeps visitors engaged, which increases the possibility of conversion.

ContentMender’s SEO-driven SCORE tactic chunks your website’s content marketing tactic into five vital areas:

  • Strategy
  • Content Creation
  • Optimization
  • Refine
  • Evaluate & Engage

Here’s a breakdown of each tactic of our SCORE content marketing strategy:

Strategy in SCORE Content Marketing

With the use of Google Analytics, Google Search Console and industry-leading tools such as SEMRush and Searchmetrics, we first conduct an website audit to address any major concerns such as tech issues or sloppy website architecture.

Based on the health of your website, we can run a tech-based SEO campaign alongside the following content-marketing strategy.

We also perform competitive research on on your top competitors – both who you think are competitors and what research shows.  Our competitive research is only for keyword spying and finding who’s linking to who; it saves us time, which saves you money.

We don’t recommend heavy competition insight because when you study the competition, you sound like the competition – something that doesn’t add value to your client.

Our keyword research is based on your products / services / industry / brand. We always start our research based on the products/services that show the most ROI; we want to help grow the bottom line faster.

ContentMender makes sure each existing and proposed web page are optimized for one or two target keywords, along with related keywords that search engines like Google want for relevancy, which is a major ranking factor.

Since on-site content is focused on building your company’s brand and revenue through conversion rather than just useless clicks, we also speak to your sales team and those on the proverbial front line that truly understand your customers/clients. This also allows us to build an audience persona that we’ll use during content creation.

Once this data is compiled, we create a content calendar based on our engagement, which we recommend for a minimum of three months (time frae for noticeable changes due to search engine indexing). This calendar can include new content and optimization of existing pages.

We also leave space open (Flex Hours) for content that needs immediate creation, such as newsletters of press releases.

A typical content calendar for a smaller monthly blog-creation engagement consists of:

  • 3 social-driven articles that can quickly go viral (typically listicles)
  • 3 blogs that educate or influence the audience
  • 2 blots based on thought leadership for brand / product/service awareness
  • 2 blogs that focus on trending topics

We also can substitute for service-level pages, product pages or actual product descriptions, and the optimization of existing pages.

Creation in SCORE Content Marketing

Once the Strategy is developed, it’s time for content creation. Each piece is written in traditional style with value and relevancy at the forefront, and properly keyworded.

Here–especially with the first few pieces–we work closely with the client to establish and build upon brand voice and authority within your respective industry.

Optimization in SCORE Content Marketing

During this stage of our SCORE content solution, all newly-created content is given full SEO treatment. Each piece arrives with suggestions for all the vital essentials of on-site SEO–the stuff businesses shouldn’t have to worry about. This SEO suggestion list includes:

  • URL Structure
  • Headline (H1, H2, H3, etc.) Tags
  • Internal/External Linking with Proper Anchor Text
  • Meta Date (shows in Search Engine results)
  • ALT Text for Images

There’s no reason to bore you with SEO talk, but these elements are absolutely vital for not only better search results, but a better user experience and conversion.

Refine in SCORE Content Marketing

After each piece of content is created and optimized, we again work closely with you for any tweaks or edits. Then it’s off to you for uploads (we do offer upload services for WordPress platforms).

Evaluate and Engage in SCORE Content Marketing

Using tools such as Google Analytics, we monitor the performance of each page or post, and do what’s necessary to make it stronger (for entire contract period). We also provide support with social engagement, whether that means educating your in-house social team or leaving it up to us.

Typical 6-Month SCORE Outline:

  • Month 1: Strategy created, 2-3 pieces of content for immediate traction.
  • Month 2-6: Content creation and evaluation of all pieces per engagement.

SCORE is available in 12-, 6- and 3-month engagement periods. The longer the term, the less expensive the price.

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