SEO, GEO & Digital PR for Organic Lead Generation
ContentMender is an organic lead generation agency. We combine SEO, GEO (generative engine optimization) and digital PR so your business gets found, recommended and chosen in Google, Google Maps and AI answers, without paying for every click.
- SEO: rank in Google search and the Map Pack
- GEO: get recommended in ChatGPT, Gemini, Perplexity and Google AI Overviews
- Digital PR: earn media features that build trust and authority
- No contracts. No cookie-cutter tactics. We never work with your competitors.
RealTruck126Kmonthly visitors for
The Pest Rangers+60%local client traffic
in 6 months5xclient revenue
growth since 20175.0★ContentMender’s
Google rating
Which Type of Business Are You?
Two divisions, two different strategies. Pick the one that fits.
Local Service Businesses
Hyperlocal Lead Generation for companies that serve a town, region or several locations: home services, pest control, contractors, franchises and more. Win the Map Pack, your Google Business Profile, "near me" searches and local AI answers.
Proof: +60% traffic and +50% revenue in six months for local clients.
Enterprise & Ecommerce Brands
Hyperfocused Lead Generation for national, enterprise, ecommerce and niche brands. Technical SEO, content, category and product pages, GEO and digital PR that win the searches tied to revenue.
Proof: $1M+ in new revenue and +50% traffic for RealTruck in three quarters.
Explore our industry programs
How We Grow Organic Leads
SEO, GEO and digital PR working as one program, so buyers find you in Google, hear about you from AI and trust you before they reach out.
SEO
Rank in Google search and Google Maps for the searches that bring revenue: technical fixes, service, location, category and product pages, and content that converts.
GEO (Generative Engine Optimization)
Get named and cited in ChatGPT, Gemini, Perplexity and Google AI Overviews with expert answers AI can quote, schema markup and consistent business information.
Digital PR
Earn media features, expert quotes and authoritative links that build trust with buyers, lift rankings and give AI tools more sources that mention you.
Results Speak for Themselves
Real numbers from real clients.
RealTruck: $1M+ New Revenue
Aftermarket auto parts. Blog, category and product page creation and re-optimization lifted traffic 50% and added more than $1 million in revenue in three quarters.
Read the case study →
The Pest Rangers: 126K Visitors
Family-owned home service company in Northeast PA. 126,000 monthly visitors, 23,000 ranking keywords, #1 "near me" rankings in five markets and 5x revenue growth since 2017.
Read the case study →
Pest Czar: Under 100 to 15,000+
Towson, MD. Grew from almost no search traffic to more than 15,000 monthly visitors, with website leads up more than 200%.
Read the case study →
Digital PR results for our clients
National coverage that turns a local brand into the trusted name
Earned media builds the trust signals Google and AI tools look for. Here is where our client The Pest Rangers (with us since 2017) has been covered:
What Our Clients Say
ContentMender is rated 5.0★ on Google.
“We’ve been working with the team at ContentMender for years. They took our website and web presence and made a complete 360 turn for our brand: fresh content, killer analytics, and very responsive. Highly recommend.”
Jeff King, Founder, The Pest Rangers (client since 2017)
Kylie Miller, Miller's Roofing
"Our company LOVES ContentMender! They are extremely knowledgeable on the latest SEO trends and updates, and are very proactive in implementing them into our online presence."
5-star Google review
Erika Milenkovic, CEO, Pest Czar
"Ron and his team are very communicative and transparent and have helped my business gain a lot more organic business, which I can see through their reports but also in the calls that we are getting from new customers."
5-star Google review
3 Simple Steps to Get Started
1. Tell Us About Your Business
Send your website and your biggest challenge using the form below.
2. Get a Free Audit
Within 24 to 48 hours we send a high-level, no-obligation audit with a few quick wins.
3. Talk It Through
Book a free 30-minute call to walk through the audit and see if we're a fit.
Why Businesses Choose ContentMender
ContentMender was founded in 2017 by Ron Lieback, a journalist turned SEO and AI-search strategist with 20+ years in writing and digital marketing, a Forbes contributor and Search Engine Journal VIP contributor. He built ContentMender to replace ad dependency with organic growth businesses own.
- Lead gen campaigns built only for you, never cookie-cutter
- No long-term contracts
- We never work with your direct competitors
- Teams that respond in minutes, not days
- Shared project management, so you always see the work
Clients We Helped Scale
Frequently Asked Questions
What does ContentMender do?
ContentMender is an organic lead generation agency founded in 2017 by Ron Lieback. We combine SEO, GEO (generative engine optimization) and digital PR so businesses get found, recommended and chosen in Google, Google Maps and AI answers like ChatGPT, Gemini and Google AI Overviews, without paying for every click.
What is GEO?
GEO, or generative engine optimization, is the work of making AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews understand, trust and recommend your business. It covers clear expert content AI can quote, schema markup, consistent business information across the web, and mentions on trusted sites.
What’s the difference between SEO, GEO and digital PR?
SEO gets your pages ranking in Google search and Google Maps. GEO gets your brand named and cited in AI answers. Digital PR earns media coverage and links that build trust with people, Google and AI tools. Each makes the others stronger, so we run them as one organic lead generation program.
Who do you work with?
We have two divisions. Hyperfocused Lead Generation serves enterprise, ecommerce and niche brands. Hyperlocal Lead Generation serves local service businesses, including home services like HVAC, plumbing and roofing, pest control, contractors and franchises.
How long does it take to see results?
Technical fixes, Google Business Profile updates and page improvements often show movement in the first one to three months. Bigger gains build over two to three quarters: RealTruck added more than $1 million in new revenue within three quarters, and our pest control clients averaged +60% traffic and +50% revenue within six months.
Do you require long-term contracts or work with my competitors?
No to both. We don’t lock clients into contracts, and we don’t work with your direct competitors, so your strategy is built only for you.
How do I get started?
Fill out the form below with your website. Within 24 to 48 hours we’ll send a free, no-obligation audit with a few quick wins, then invite you to a free 30-minute call to walk through it.
Get Your Free SEO & GEO Audit
Tell us your website. Within 24 to 48 hours we’ll show you where you rank in Google, how AI tools describe your business, who’s beating you, and the fastest path to more organic leads.
Free, no-obligation audit. We never share your information.