2019

  • When entrepreneurs are first starting out, they usually are not thinking of “rocking the boat” when it comes to marketing. Yet a very creative promotion can work wonders for a new business, generating a positive buzz that will get it noticed. To find out which approaches work best, we asked 10 entrepreneurs from YEC Next and Young

  • SEO is a constantly changing landscape, with new updates, algorithm changes and best practices constantly rolling out. It can be a full-time task of just staying up-to-date on all of the changes. Along with all of the noise comes SEO myths and flat out lies. These range from pure bullshit with full-intent to deceive, to pure speculation that is spread by individuals that simply don't understand search engine optimization, yet still throw their two-cents around.

  • For your business to thrive in today’s online world, a strong online presence is a must. Paid advertising on AdWords and social platforms will produce immediate results, but for long-term success, nothing trumps content marketing. And it all begins with what I call “home base” — your website’s blog.

  • The greatest content creators and writers know how to optimize what I call “creative spend,” which is measured in creative units, or CUs. Visualize one of those old-school wooden rulers used in elementary schools. Picture it having 100 CUs. When you’re around 100, your creative energy is at its peak, and you complete high-quality work in less time. If you’re around 0 CUs, your creative energy is depleted. Here, the work is unacceptable and takes much more time.

  • Much of the world’s workforce drowns itself daily in futile tasks. The top ones include neurotically checking and responding to emails and engaging with social media feeds. These actions can cause stress and lead to a loss in deep focus -- the underlying theme of world-class time management.

  • Starved to its core, the skeleton of a content marketing campaign has one overall goal: to provide engaging and valuable content. Your prospects must actually know you exist and you must remind your current customers that you still exist. Everything else builds upon this skeleton: - The mediums used, such as blogs, social media, or video. - The more granular details, such as voice used in those blogs and social media posts. - The colors used in content to psychologically attract more interest.

  • Like many entrepreneurs, my college life was anything but traditional. I entered with zero focus and took multiple semesters off. Music and fiction writing were my passions, and driving a UPS truck paid the bills. Back then, work only equated to making money, not a lifestyle. Entrepreneurship was the furthest thing from my mind...

  • Many people assume that working for a startup is just the same as working for any other company. However, startups operate much differently than bigger, established companies. Whether it’s requiring employees to hold more than one role, be able to troubleshoot independently or maintain flexibility at work, startups often require new hires to have a variety of skills in order for that employee to succeed in the workplace. However, it can be extremely difficult to know which qualities match startup life without actually committing to work at one. To help both businesses and job seekers discover what qualities are needed, without someone signing on the dotted line, six members of YEC Next share some of the traits they believe are most important for startup new hires to have. Here's what they look for:

  • Sometimes, it’s the small things that make the difference between an average leader and a great leader. Nowhere is this more evident than in communication. The traits and skills we display when we speak one-on-one or to a group—body language, active listening, speaking thoughtfully and so on—tell others a lot about us. Developing strong communication skills is essential to being a great leader. Below, 11 entrepreneurs from YEC Next and Young Entrepreneur Council discuss some of the speech and communication skills that are trademarks of a good leader and the best ways to develop them.

  • The problem is many fail miserably at blog writing. Most don’t follow the absolute basic rules of digital content creation. If you do any of what the following subtitles say, you’re wasting your time. But don’t worry – the solution resides right below the subheading. Remember, also, that these solutions will work best when a website’s technical platform is sound, meaning all tech SEO from loading times to CSS are optimized. Without a technically sound platform, these blogging efforts won’t produce the results a website needs to truly stand out.

  • The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones to avoid—we asked entrepreneurs from YEC Next and YEC this question:

  • This allocation can be a tricky situation to navigate. To help you gain a better understanding of what needs to be considered when deciding how much you should pay yourself, we asked members of YEC Next to share their own experiences, as well as the reasons behind their decisions. Here's what they said:

  • How do you make content about complex or boring subjects (think ethnographic research of how automobile traction control works) simple to understand and exciting for the target audience? Most of this clarity-driven task – I’d argue about 85 percent – is up to the writer.

  • There are so many ways to getting your brand’s name out there, with some of the ways being very affordable or even free. Due to market advertising saturation, it’s always good to try new approaches if you want your brand to stand out and stay top of mind with your target audience.

2018