Technical SEO Specialist
Technical SEO is vital to any digital marketing campaign. If your website is not running smoothly, it’s going to be hard to achieve positive rankings – even if you produce the best content in the world.
If you’re an SEO professional, then having profound knowledge of the technical aspects provides you with a cutting edge to rank better over competing websites.
Most people are aware of onsite and offsite strategies but technical SEO aspects are often underrated in the larger scheme of things. Let’s take an example to understand.
Picture this situation: your business website is well optimized and has a robust backlink profile but takes eons to upload. Going by the rule of the books, search engine rankings are highly influenced by the user experience on your website. If you fail to score in technical parameters such as page speed, the chances are that your website will be poorly ranked.
For the uninitiated, technical SEO refers to optimizing the performance of the website’s crawling and reducing indexing errors. If you’re planning a successful SEO campaign, it’s essential to understand the requirements of a technical SEO specialist.
An ideal candidate must have a comprehensive hold on technical SEO – crawling and indexing errors to improve website performance. From developing a strong understanding of mapping search engine algorithms, SEO audits to hands-on experience in HTML, CSS, Javascript, PHP and/or other programming languages, technical SEO strives to fix the loopholes and drive your website performance.
If you’re planning to hire a Technical SEO specialist to strengthen your website, we’ve broken things down for you here in a simple format, starting with the responsibilities.
Tech SEO: Main Responsibilities
- Detailed understanding of search engine algorithms to determine what governs the behavior of the crawlers, and influences them to rank pages.
- Sitemap knowledge.
- Optimizing page load speed.
- Manage keyword rank tracking and reporting.
- Finding and fixing content duplicate issues.
- Link building and outreach efforts.
- Fixing Indexing errors.
- Installing SSL certificate on websites.
- Optimization of landing pages and blogs across different devices – desktops, and mobile phones.
- Build and optimize a mobile-friendly website.
- Identify, monitor and implement on and off-page changes to improve the website performance.
- Troubleshooting website performance issues – crawling and indexing errors.
- Responsible for registering, fixing and maintaining weekly logs for SEO related bugs/errors.
- Collaborating with other SEO professionals, web developers, digital marketers, and many other specialists to eliminate recurring technical glitches.
- Administrating web tools – Google Analytics, CMS and many other industry-leading tools.
- Updating website following the client’s KPIs and industry-recommended practices ( algorithm updates).
Tech SEO: Main Qualifications:
- Well-versed with HTML, CSS, JS and site architecture.
- Ability to make calculated changes in the website content.
- Theoretical understanding of on and off-page SEO strategies, including backlink profile.
- Hands-on experience in opening and managing client accounts on Google Analytics and Google Search Console, and tools like Moz, Ahrefs, SEMRush, and other relevant SEO tools.
- Functional knowledge of Chrome DevTools, structured data markup, and AMP.
- Proficiency in managing robots.txt files, canonical tags, pagination, and redirects.
- Conceptual Knowledge of Conversion Rate Optimization and UX principles and practices.
- Broad understanding of social media platforms and their influence on SEO practices.
- Agency experience would be given preference.
- Anticipates common website problems, and provide detailed analysis along with performance recommendations.
- Must possess excellent verbal and written communication.
- Good interpersonal skills to coordinate with internal teams and manage projects with senior managers/leadership.
Tec SEO: Bonus Competencies
- A go-getter and team player with an ingrained passion to master digital marketing practices.
- Stay updated on the latest happenings in the industry, and market competition level to formulate razor-sharp SEO strategies.
- Exceptional capability to coordinate with multi-disciplined teams to find and fix core problems, and establish coherence in project management.
- Creative, flexible and willing to unlearn and learn to break the mold and excel in the field while supporting organizational goals.
- Assertive enough to voice opinions in front of project managers, senior executives, and leadership for the larger good of the stakeholders.
- Demonstrates confidence to take on challenges, technical and otherwise, to deliver promised results within the deadline.
Concluding Thoughts
From on-page to off-page to technical SEO, every aspect has to be thoroughly understood to achieve maximum digital impact.
In regards to technical SEO, having an inventive mind with relevant experience removes most pesky bugs and can quickly reinstate your business performance. Yet it is not a sure-shot formula for the complete success of any digital marketing campaign.
We recommend you attract and assimilate serious technical SEO talent for the success of your business and clients.
Do you have something more to add? Feel free to share your valuable thoughts in the comments section below
