SEO-Driven Content Marketing Campaign

SEO-Driven Content Marketing Campaign

We’ve observed it too many times – even at some of the most respected SEO agencies. The problem? Lack of immediate on-site content when an SEO campaign begins.

This prompted us to develop our SEO-Driven Content Marketing service, which consists of two separate campaigns that run together:

Most digital marketing companies spend months only completing an SEO campaign, then turn to content marketing. Through experience and success with other clients, ContentMender has discovered that when both campaigns run in conjunction, traction across a brand’s online presence occurs much faster. The goal of these campaigns is to create stronger organic rankings and brand awareness, which will result in more qualified leads/sales.

content marketing strategiesThe idea is simple. We begin our SEO Refresh campaign, and combine it with an immediate content-marketing strategy.  We will work closely with you to develop a unique strategy that will increase your online presence, helping you to rank for additional relevant and qualified terms within your industry.

Besides keeping your website fresh with new pages, which is a top ranking factor for Google and other search engines, the content can be used across social media and suggested to influencers throughout you industry. This can result in link backs from other online sources – another top ranking factor.

We recommend a blend of topics, including ones that will quickly go viral (educational, real-life anecdotes, influential, etc., typically backed by infographics) and others that are built around keywords to support the main pages on your website.

All content will be written in a unified voice, and undergo the following for optimal search results:

  • Optimized for target keywords
  • Use of related keywords in each post for subject relevance
  • Optimized URL structure
  • Optimized title with targeted keyword(s) and marketing message
  • Optimized Headline Tag use (H1, H2, H3, etc.)
  • Optimized Internal/External Linking
  • Optimized Meta Descriptions and other metadata (all marketing driven messages)
  • Optimized Image SEO, such as Alt Text, descriptions, captions
  • All content edited for grammar, flow and voice, the latter for consistency across website
  • All blogs a minimum of 750 words to show search engines is an authoritative voice within its industry

While creating our content-marketing strategy, we will work closely with not only your marketing department, but also sales teams and C-Level execs.

During this time, we will conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, which helps us develop the ultimate content marketing strategy.

 

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