Case Studies: PA, NJ, NY, and MD Pest Control Companies
With a passion for helping scale service-based industries, ContentMender more than doubled three pest control businesses that collectively operate—and don’t compete against each other—in Pennsylvania, New Jersey, Maryland, and New York.
Increased Qualified Traffic & Sales Leads
60% increase in organic traffic within six months
Boosted Revenue
50% increase in revenue within the first six months
Increased Qualified Traffic
Blog posts and Google Business Profile optimization contributed to a 70% increase in brand awareness
The Problem
All three pest clients found their growth impeded by a lack of online visibility. Despite having superior and ethical services, each brand was underrepresented on search engine result pages (SERPs).
These clients include The Pest Rangers, located in Wilkes Barre, Pennsylvania; Anchor Pest Control, located in East Brunswick, New Jersey; and Pest Czar, a female-owned exterminator out of Towson, Maryland, a suburb of Baltimore.
When each client came to us, they had a poorly functional website, no search traffic outside of their brand name, and were not showing up for local searches in organic results or the local 3-packs.
The poor design of their website, inadequate technical SEO, and lack of keyword-optimized, informative blogs caused potential customers to choose more visible competitors. Also, their Google Business Profiles were not fully optimized, which made it difficult for local clients to find their services.
Strategy & Solution
All three clients partnered with ContentMender, a leading provider of SEO-driven content marketing services, to focus on the following key objectives:
Increasing and converting qualified organic traffic through a website redesign and technical SEO
Boosting search ranking and revenue by focusing on high-intent keywords, link acquisition, and on-page SEO
Enhancing brand awareness through robust blog creation and Google Business Profile optimization
After analyzing their respective markets and individual business operations to understand the target clients, each received the following services, which are only snapshots of the much more in-depth picture:
- Website Redesign and Technical SEO: We conducted an in-depth analysis of the websites and identified areas of improvement for UX, optimized CTAs, and stronger technical SEO. The website was redesigned with user-friendly navigation, mobile optimization, Schema optimization, and fast load times to improve user experience.
- Keyword Research/Content Overhaul/On-Page SEO: Keyword research was carried out to find high-intent keywords related to pest control services. All existing content was overhauled using our 7-layer editorial system that involves both traditional editing and SEO enhancements. Concurrently, other SEO elements like meta tags, alt texts, and all on-page SEO, like internal links and header tags, were optimized. On-page SEO strategies were implemented, focusing on these keywords to target potential customers at the bottom of the sales funnel.
- Robust Blog Creation: ContentMender created a series of informative and engaging blog posts focusing on Unique Selling Positions and brand story. These blogs were optimized for search, informative, and addressed common customer queries to attract and retain organic traffic. We also began writing 3-5 fresh blogs monthly, along with revamping older content monthly, focusing on local keywords and top-level search information. And all were optimized for converting traffic into sales leads.
- Google Business Profile Optimization: To boost local visibility, ContentMender optimized each business’s Google Business Profile. They updated the business information, added high-quality images and content, managed reviews, and ensured the business appeared for relevant local searches.
The Results
Increased Qualified Traffic
The campaign led to a 60% increase in qualified organic traffic within six months, which also 10X sales leads. The site's improved user experience lowered bounce rate by 30%, keeping visitors engaged for longer. One client had a more than 300% increase in traffic within nine months of its campaign launch!
Boosted Revenue
Thanks to the on-page SEO efforts, each business saw a significant rise in inquiries from potential customers, which translated to, on average, a 50% increase in revenue within the first six months. For two of those clients, ContentMender more than doubled revenue within a year.
Increased Brand Awareness
The regular, robust blog posts and Google Business Profile optimization contributed to a 70% increase in brand awareness. On average, these clients started ranking for 40% more keywords on the first page of SERPs. Their local visibility also improved dramatically, leading to an average 55% increase in local business inquiries.
These partnerships with ContentMender provided a significant boost to their online visibility, customer engagement, and ultimately, their bottom line.
The companies are now poised for continuous growth, thanks to the solid foundation laid by ContentMender’s SEO-driven content marketing services. Each business continues to use our ongoing SEO-Driven Content Marketing services, which provide a monthly flow of fresh content, UX enhancement, link acquisition, and ongoing SEO.
Organic Results: Pest Czar
(Snapshot, October 2024)
- Website migration to WordPress and overhaul to fix multiple technical and content issues, including spam and duplicate content (previous agency used the same content across all of its pest clients and only changed location portions of the text!)
- Implemented an aggressive SEO-driven content marketing campaign, including five new blog posts monthly, multiple rewrites of old content, and links using guest posts, HARO, and other methods.
- Re-optimize and develop 5 location pages monthly.
- Weekly Google Business Profile updates.
- Move to get stronger rankings in AI-driven search like ChatGPT.
Pest Czar came to ContentMender at the start of 2023 to help increase its online web presence after another company had tanked its results. With loads of technical errors and spammy content (no more than 300 words in length), Pest Czar was ranking for virtually zero keywords besides its brand name.
ContentMender started the campaign with a complete web redesign, including a WordPress theme swap, eliminating duplicate content, and implementing redirects on broken pages.
After the site was launched, the team began with an aggressive SEO-driven content marketing campaign that included five new pieces of content monthly and rewrites of any content we could salvage.
The team also followed up with an aggressive link-building and social media campaign and weekly updates to the Google Business Profile to boost local signals.
After months, lead flow drastically increased by over 200%. Now, almost two years out from the start of the campaign, traffic has skyrocketed thanks to the team’s compounded efforts from <100 visitors monthly to over 15,000 on average. And there is still more room to grow!
Results
- Increased website leads by over 200% within just months of this long-term campaign.
- Grew traffic from under 100 monthly to over 15,000 visitors monthly (90%+ new visitors).
- Pest Czar became the #1 result for multiple “near me” searches within the Towson and greater Baltimore metro.
“From the first contact, Ron has been extremely responsive to my website needs. He was able to quickly analyze many areas to improve as he migrated and redesigned my website on Wordpress.
He keeps me up to date on the actual SEO work his team is doing and has already helped increase web traffic to my business. I am very pleased working with ContentMender as they have been very transparent about what their process is and what the data shows.”
Erika Milenkovic, CEO of Pest Czar
Organic Results: The Pest Rangers
(Snapshot, July 2023)
- Fresh website rebuild on the WordPress platform.
- Aggressive SEO-driven content marketing campaign, including 5x new content monthly and 2x rewrites (well over 200 blogs written so far!).
- PR-based link acquisition campaign with manual outreach to high-level publications in the industry.
- Creation of five new location pages for all of its business locations.
- Weekly Google Business Profile updates.
Starting with almost no traffic or brand awareness, ContentMender has helped make The Pest Rangers the #1 pest control company in Northeast PA.
From ranking #1 for multiple “near-me” searches and tons of broad-match keywords, ContentMender has also helped make The Pest Rangers a massive national brand that people worldwide come to for important pest control advice.
Through an initial website redesign and migration to WordPress, ContentMender’s technical team laid the foundation that helped future content rank.
Once that foundation was in place, traffic started to skyrocket in just under a year as the team was producing five new blogs monthly. Part of this energy also came from manual link outreach and getting featured on Martha Stewart’s website.
Now, ContentMender continues optimizing The Pest Ranger’s content, backlink profile, and website to get well over 50,000-100,000 visitors monthly, depending on algorithm shifts and other variables.
ContentMender has also helped manage each of The Pest Rangers’ five Google Business Profile locations, earning significant increases in leads and engagements on the platform for each location. ContentMender has been happy to report that The Pest Rangers’ revenue has increased by 5x fold thanks to its collective efforts.
Results
- 126,000 monthly visitors
- Ranking for 23,000 keywords
- More than 5x increase in revenue since the campaign began in 2017
“ContentMender's SEO-focused website redesign for our pest control company was like giving our business a new lease on life. They revamped the design to look more modern and appealing and optimized the site for search engines, making it easier for potential customers to find us online. The result? More traffic, more leads, and ultimately more revenue. We couldn't be happier with the results.
ContentMender's blogging and localized SEO strategy for our pest control company has been a game-changer. Creating informative and engaging blog posts optimized for specific keywords and targeted to our local audience has helped us establish ourselves as experts in the field and attract more qualified leads to our website.
Their SEO approach is tailored to our business, and we're seeing real results in increased website traffic, higher search engine rankings, and more conversions. If you're looking for a partner to help you take your content marketing and SEO to the next level, look no further than ContentMender.”
Jeff King, Founder of The Pest Rangers
Organic Results: Anchor Pest Control
(Snapshot, July 2023)
- 300% + increase in website traffic redesigned website launched in November 2022
- 3x Increase in Keywords (Up to 3,000)
- 10x Increase in Traffic Leads
ContentMender revamped Anchor Pest Control’s website and created dozens of new pages of content and location-based landing pages, which has resulted in a 10-fold increase in traffic and leads.
"Ron and the rest of the team at Contentmender took our website from a dull and hard to navigate set-up to a website I’m proud to call our own! From a full redesign and rebuild of our website to on-going SEO driven content marketing, Contentmender has helped Anchor Pest Control reach above and beyond our goals!
Ron and the rest of the Contentmender teams always makes sure we know exactly what’s going on with our campaigns with detailed reporting and monthly reviews. I can’t thank them enough for the results we have seen!"
James Haidacher (Director of Sales)